"Why Google Must Die"

Today I stumbled across the article titled "Why Google Must Die" which immediately captured my attention!

I can really relate to what this guy has gone through because my company provides SEO (Search Engine Optimisation) services.

The article rants mostly but also raises some interesting problems of the Google Search system, which are:

- Inconsistent and non-repeatable search results
- Individualised results (eg. iGoogle services)
- Search results tend to be commerce-oriented (less informative)
- Parked sites (sites which don't contain any credible information) being displayed
- Searching for "Art Jenkins" did not return www.artjenkins.com
- etc

John concludes "... over the years there have been numerous attempts at creating an advanced search mechanism utilizing check boxes and a question-and-response AI network. You'd think that idea would have gotten further than it has. Hopefully, someone will conceptualize something new that works better than what we have today. The situation is just deteriorating too fast."

I believe there is going to be a paradigm shift in search. PageRank technology supplemented by social input. Likely opportunity in the niche space.